Full editorial review
800-1,200 word editorial review, 8-12 original photographs, direct booking link. Published permanently with SEO optimization in Swedish and English.
Press & Media Partnerships
Partner with japanguide.se
We help Nordic travelers find the right accommodation, restaurants, and experiences in Japan. Want to reach this audience? We offer editorial partnerships with genuine exposure.
What we offer
Partnership formats
Homepage & featured placement
30-day featured rotation on the homepage, visible to all visitors. Includes hero image, short description, and direct link to the review.
Instagram Reels & stories
2-3 Instagram Reels (30-60 sec), 4-6 Stories. Cross-posted to TikTok. All content filmed and edited on-site focusing on rooms, dining, and location.
City guide inclusion
Permanent inclusion in relevant city and thematic guides. Contextual recommendation reaching readers during active trip planning.
Standard package
What you receive
Editorial page
800-1,200 words, permanent publication
Original photographs
8-12 professional images, high resolution
Instagram Reels
2-3 Reels (30-60 sec) + 4-6 Stories
Homepage featured
30-day rotation in featured section
Guide integration
Permanent in 2-3 relevant guides
Direct link
Booking link to your website, SEO-optimized
Delivery
4-6 weeks after visit
Bilingual
All content in Swedish and English
Our audience
Nordic travelers with high purchase intent
Scandinavian travelers to Japan spend more per trip on average and book longer stays than the global average.
Demographics
- 70% aged 25-45
- Primarily Sweden, Norway, Denmark, Finland
- Predominantly couples and small groups
- Above-average travel budget
Behavior
- Actively planning, not just browsing for inspiration
- Typically book 3-6 months in advance
- 7-14 day stays, multiple cities
- Value editorial recommendations highly
Process
How a partnership works
Reach out
Send an email to partners@japanguide.se or download our media kit for more information.
Planning
We discuss dates, format, and what works best for your property and our audience.
Production
We visit, photograph, and film. All content is created on-site with a focus on authenticity.
Publication
Review published within 4-6 weeks. Content remains permanently on the site.
Contact
Let's talk
For press inquiries, media partnerships, or questions about japanguide.se, get in touch.
Alexander Persson
Founder & Editor
partners@japanguide.se